If you are planning a trip to Seoul, visiting an Olive Young is likely already at the top of your itinerary.
But have you heard of Olive Young N Seongsu? Located right outside Exit 4 of Seongsu Station,
this is the largest Olive Young flagship store in South Korea,
offering a massive multi-story beauty playground unlike any standard branch.
Address: 13 Yeonmujang 7-gil, Seongdong-gu, Seoul
Olive Young N Seongsu – Google Maps
Keep in mind that admission closes at 9:45 PM, so be sure to check the operating hours and arrive with plenty of time to explore!
Floor-by-Floor Guide
1F – Cafe, Desserts & Health Foods: Step inside to find a trendy cafe, a variety of health supplements, and a delicious artisanal gelato shop. Because it is the biggest location, the curation and distinct offerings here set it completely apart from regular neighborhood stores.
2F – Makeup, Fragrance & Personal Color Zones: Home to cosmetics and perfumes, featuring a stunning display blending modern fragrances with Korean cultural heritage.
3F – Skincare, Hair & Body Care: A massive hub dedicated to head-to-toe self-care, complete with interactive testing stations, cleansing zones, and specialized sleep-care wellness items.
4F – Olive Young Member Lounge: An exclusive space dedicated to Olive Young members (stay tuned for a separate upcoming post where I will cover how to sign up and access this lounge!).
5F – VIP Lounge: Top-tier exclusive lounge area.
1F – Cafe, Desserts & Health Foods:
Step inside to find a trendy cafe, a variety of health supplements, and a delicious artisanal gelato shop.
Because it is the biggest location, the curation and distinct offerings here set it completely apart from other Olive Young stores.
The fragrance space on the second floor is an absolute must-visit.
What makes it truly special is the breathtaking product display that seamlessly combines modern fragrances
with Korea’s traditional cultural heritage.
It’s a feast for the eyes and the senses, offering a uniquely artistic way to experience scent.
The Personal Color Diagnostic Zone (2F)
One of the biggest trends in Korea is finding your personal color, and this 30-minute specialized program is an absolute must-try.
- What it is: A 30-minute personalized color consulting and product curation session where experts find your best tone and recommend matching products.
- Operating Hours:
- Reservation Time: 10:00 AM
- Service Operating Hours: 11:30 AM – 7:00 PM
- How to Use (On-site Reservation):
- Register your spot in the queue registration system as soon as you arrive.
- Wait for a notification message on your phone.
- Once called, show the alert message to the entrance staff to enter in order.
- Important Tips:
- Make sure to arrive promptly; reservations are automatically canceled if you are more than 10 minutes late.
- Individual bookings are required (companion entry is not available).
- Depending on on-site conditions, wait times may occur or reservations may be temporarily suspended.
My Consulting Experience & Real Results
I actually managed to book and experience the Find Your Color Program firsthand, and it was truly the highlight of my visit!
During the 30-minute session, the expert meticulously analyzed my skin tone and revealed my personal color: Autumn Warm Tone.
But the best part didn’t stop at just knowing my tone—
they provided a detailed, tailored curation of makeup products specifically matching my palette,
from lip tints to eyebrow pencils and eyeliners. It made shopping for K-beauty items so much easier and more personal.
If you can secure a spot, I 100% recommend trying it out!
Personalized Beauty Consulting Service (2F)
Want a fast and professional makeup fix while exploring? Check out the 15-minute Quick Touch-Up Service on the 2nd floor!
- What it is: A short 15-minute makeup session where you can choose one of three options—lips, eyes (or brow), or base—to learn easy makeup skills and refresh your look. (Note: Choose between eye makeup or brows).
- Operating Hours:
- Reservation Time: 11:00 AM
- Service Operating Hours: 11:30 AM – 7:00 PM
- How to Use (On-site Reservation):
- Register your spot in the queue registration system.
- Wait for a notification message on your phone.
- Once you receive the alert, show it to the entrance zone staff to enter in order. (Available once a day per person).
- Important Tips:
- Make sure to arrive on time; reservations are automatically canceled if you do not confirm or arrive later than 10 minutes.
- Individual bookings are required (companion entry is not available).
- Wait times may occur and reservations may be temporarily suspended depending on on-site conditions.
The second floor also features a K-pop Now zone blending music trends with K-beauty,
as well as a dedicated Men’s Edit and Brow Bar for male grooming.
Interactive Skincare & Styling Stations (3F)
The third floor is packed with hands-on testing zones.
You can physically try out various cleansing products at dedicated sink stations or browse specialized sleep-care wellness items.
The Specialized Sleep-Care Corner (3F)
To ensure complete head-to-toe care, the third floor also features various specialized sleep-related products.
Whether you are looking to unwind after a long flight or improve your nightly routine during your travels,
this dedicated corner offers items designed to help you achieve a truly restful night.
Don’t miss the Skin Scan Pro zone on the third floor,
where you can get a professional skin analysis, or explore the curated lifestyle items at Cabinet by Point of View.
Professional Skincare & Scalp Consulting Service (3F)
If you want a deeper analysis of your skin, don’t miss the 15-minute customized Skincare Consulting Service on the 3rd floor.
Operating Hours: 11:30 AM – 7:00 PM
How to Use (On-site Reservation):
- Register your spot in the queue registration system.
- Wait for a notification message on your phone.
- Once called, show the message to the staff at the entrance zone to enter in order.
- Make sure to arrive on time; reservations are automatically canceled if you are more than 5 minutes late.
- Individual bookings are required (companion entry is not available), and reservations may occasionally be suspended depending on on-site conditions.
My Skincare Consulting Experience & Real Results
I also tried out the 15-minute Skincare Consulting Service on the 3rd floor, and it completely changed my skincare routine!
Through the professional diagnostic device, I found out that I have combination skin.
The consultant then recommended tailored skincare products specifically for my skin type,
and I ended up purchasing them—I am actually still using them today.
Before the diagnosis, whenever I randomly picked and applied lotions, I used to get frequent breakouts.
But ever since I started using the products recommended based on my professional skin analysis,
my skin has become so much more balanced, and the breakouts have completely stopped.
It really proved how important it is to know your exact skin type!
Don’t miss the complimentary hair styling corner, where you can freely use premium hair straighteners and hair dryers.
It is the ultimate pitstop to fix your hair after a long day of traveling around Seoul!
Important Tips:
Please note that all payments and tax refund services are processed centrally on the second floor.
A smart shopping tip for Olive Young N Seongsu:
you can tap your smartphone on any price tag to quickly access product information,
customer reviews, and check inventory in just a single touch.
Olive Young N Seongsu is far more than just a retail store—it is a complete K-beauty cultural experience.
If you are visiting Korea, make sure to add Olive Young N Seongsu
to your itinerary and rediscover your signature beauty style along the way!
Have you ever visited a flagship beauty store in Seoul?
Let me know your favorite K-beauty spots in the comments below!